Navigating the Publishing Industry: Trade Press, Book Proposals, and Author Platforms w/ Jane Von Mehren

Join Our Patreon! Send us a voice message! Rate this podcast! Today’s episode provides a thorough walkthrough of the publishing industry for aspiring nonfiction writers. Our guest is Jane Von Mehren, Senior Partner at Aevitas Creative Management and a former Senior Vice President at Random House. Jane explains the structure of the publishing industry, how to take your area of expertise and start thinking about a public-facing book, what agents are for, what agents look for in authors, what you should look for in an agent, how to find an agent, how to write a query letter to an agent and how to craft a book proposal that your agent can shop to publishers.  Our patrons will also hear a bonus segment that discusses how an agent shops your proposal to publishers and what happens after that. We also talk money—what kind of advances can first time authors expect? And we provide a number of concrete tips on how to write for a general audience. All of that plus our What’s Good segment where Jane shares something good to read, do and listen to. To get the full interview, just go to Patreon.com/phantompower . Transcript [Robotic music] This is Phantom Power. Mack Hagood: Welcome to another episode of Phantom Power, a podcast that usually focuses on sound. Today is a bit of an exception. We’re doing an episode that many of you reached out and asked for. My guest today is Jane Von Mehren. Jane is a senior partner at Avitus Creative Management. She is a former senior vice president at Random House. She’s been an editor and publishing executive at Houghton Mifflin and Penguin. And then there’s the least of her accomplishments: she’s also my new agent! Today, we’re going to do a thorough walkthrough of the publishing industry for aspiring nonfiction writers. But before we get to that, a couple of quick notes: Wow. I just feel like we’ve been cruising through this season with this twice-a-month schedule. It’s already March and it’s been a little while since I mentioned what’s coming up in two weeks. We will have recent Princeton PhD in history, Benjamin Lindquist. Ben’s going to be talking about the history of talking computers. Next up is Marie Thompson of the Open University, who just co-edited a new special issue of the journal Senses and Society on tinnitus and the aesthetics of tinnitus, so that should be an interesting conversation. I had some folks ask for more tinnitus material, so I’m looking forward to that one. And soon we’ll be chopping it up with Neil Verma of Northwestern. We’re going to talk about his brand new book on narrative podcasting. I also want to remind you that we have a new feature where you can leave a comment, ask a question, or just say whatever you feel. Just go to speakpipe.com/phantom power, press the button, and start talking. I’d love to hear from you and maybe play your comments or questions on the show. So that’s speakpipe.com/phantom power.  Okay. Onto today’s show. At the start of this season, I did an episode called “Going Public.” And in that episode, I talked about my interest in pivoting to more public writing and public scholarship. And I mentioned finding an agent and learning to navigate the space of non-academic publishing. And I heard from a number of you who said you’d like a deeper dive into that space. Learn more about your ad choices. Visit megaphone.fm/adchoices