Navigating the Swiss Retail Landscape | Oliver Kümin

Filiberto Amati and guest Oliver Kümin explore the dynamics of the Swiss retail and food sectors. The discussions feature the dominance of Coop and Migros in the food market, the influence of German discounters, and the rise of urban and specialist stores. They highlight the shift towards urban shopping, cross-border shopping influences, and the relatively low impact of digital commerce in the Swiss food market. Insights include the low product innovation in Switzerland compared to neighboring countries and specific strategies like direct-to-consumer models and social media marketing for new brands. Premium brand Läckerli Huus's omnichannel distribution is detailed, emphasizing the importance of KPIs in product management and market readiness. The narrative also covers the transition from corporate environments to entrepreneurship, stressing the value of patience, customer feedback, and practical innovation. In this Episode:00:00 Introduction 01:01 Meet Oliver Kümin: From Corporate to Family Business 02:35 The Swiss Retail Landscape: Challenges and Changes 26:15 Navigating Product Launches and Investments 27:08 Omni-Channel Distribution Strategy 36:18 Portfolios: Balancing Innovation and Market Reality This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe