Navigating Uncertainty and Shaping What's Next with Jessica Thornton of Creative Futures

How do we prepare for an uncertain future while making decisions today? In this episode of Futures Hub, we sit down with Jessica Thornton, co-founder of Creative Futures, to explore how strategic foresight can help organizations navigate complexity, embrace uncertainty, and build better futures. Jessica shares her journey—from reimagining systems change to launching Creative Futures during the pandemic—and breaks down the foresight tools and co-creation methods she uses to help public and nonprofit leaders think beyond short-term crises. We discuss: ✨ Why everyone should think like a futurist 🔮 The power of scenarios and storytelling 🚀 How to balance urgent demands with long-term vision 🎭 Why play and imagination are key to transforming organizations Whether you're a leader, innovator, or just future-curious, this conversation will challenge the way you think about uncertainty—and inspire you to take action.