Navigating Video Game Marketing & Branding with Perrin Kaplan of Zebra Partners

Join host Lizzie Mintus in this episode of the Here's Waldo Podcast as she sits down with Perrin Kaplan, a global strategic marketing and communications C-level executive known for her award-winning work in tech, entertainment, consumer products, gaming, mixed reality, AI, and more. Noted in several books, documentaries, and publications, Perrin co-founded female-owned Zebra Partners, a global communications and integrated marketing firm following her role as Vice President of Marketing and Corporate Affairs for Nintendo.   Perrin shares her remarkable journey, from her early career in government to becoming a pivotal force in video game marketing. Tune in to gain valuable insights into branding, differentiation, strategic partnerships, crisis management, and the evolution of the gaming industry, along with a glimpse into Perrin's impactful nonprofit work through Saving Great Animals, a large active nonprofit rescuing and having homed more than 9000 dogs.