NBA All Star Weekend Hits Indy, Tiger Wood's New TaylorMade Deal

from Bloomberg Business of Sports · host Bloomberg

Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. First, a recap of the Super Bowl, which was the most watched program in US television history. They break down one of the biggest nights for sports betting with Anna Sainsbury, CEO and co-founder of GeoComply, a cybersecurity and data collection firm. They also hear from Kevin Krim, CEO at EDO for a look at some of the most impactful Super Bowl commercials. Then, they break down the new partnership between TaylorMade Golf and Tiger Woods with Bloomberg business of sports reporter Maxwell Adler. Plus, Indiana Pacers President and COO Mel Raines joins to talk about how her team and Indianapolis got ready to host NBA All Star Weekend and how she's preparing to take over as chief executive officer once longtime team executive Rick Fuson retires. See omnystudio.com/listener for privacy information.

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This episode was published on February 16, 2024.

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