NBA to IMSA: Doug O’Donnell on the Future of Motorsports Marketing

In this episode of The Creative Drive, we sit down with Doug O’Donnell, IMSA Brand & Marketing Communications at IMSA and former marketing leader at the San Antonio Spurs, to talk about what it takes to grow and modernize motorsports for a new generation of fans. Doug shares insights from his NBA days, lessons in brand storytelling, and how IMSA is building emotional connections with fans, manufacturers, and partners. How IMSA is marketing differently from traditional sports The role of creators and digital content in motorsports Brand partnerships and storytelling across racing ecosystems What the NBA taught him about audience engagement Why the future of motorsport is more interactive, inclusive, and digital The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. #CreativeDrive #IMSA #DougODonnell #MotorsportMarketing #NBAtoIMSA #CarCulture #RacingIndustry #SpursMarketing