NBC Losing BILLIONS in Broadcast Deal with NBA

The NBA is celebrating their playoff ratings on social media...even though NBA ratings are down compared to last year. However...NBC definitely isn't celebrating as Peacock once again lost over $400 million in the first quarter of 2026. We discuss the increased losses at Peacock...since NBC went into business with the NBA. We question NBC deal with the NBA...and explain why the NBA isn't worth $2.5 billion every year. We also discuss the increased cost of sports on consumers...and question how long leagues like the NBA will be able to exploit fans financially. SUBSCRIBE TO BEHIND THE LINE - SHORTS: https://www.youtube.com/@btlshorts-84

Episode metadata supplied by the publisher feed · Published Apr 23, 2026

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NBC Losing BILLIONS in Broadcast Deal with NBA

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