NBCUniversal's Quest to Shake Up Audience Measurement

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This episode is 23 minutes long.

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This episode was published on January 8, 2019.

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from Strictly Business · host iHeartPodcasts

NBCUniversal has long been the media world's most vocal proponent for reforming just about everything involved in tracking consumption of its TV shows. Kavita Vazirani, executive VP of insights and measurement, shares the company's game plan for commercials running in optimal environments and ensuring eyeballs are properly counted across all screens. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jan 8, 2019

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NBCUniversal's Quest to Shake Up Audience Measurement

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