EPISODE · Oct 30, 2019 · 28 MIN
NBCU's Linda Yaccarino on Peacock's Potential for Rethinking Ads
from Strictly Business · host iHeartPodcasts
When the upcoming new streaming service Peacock launches next year, NBCUniversal will find itself with an opportunity to rethink how advertising works freed of the constraints of the legacy linear TV world. The company's ad czar is joined by Accenture's Mike Chapman for a conversation about how innovation is changing NBCU's approach from its CFlight initiative to next year's Summer Olympics. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.
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When the upcoming new streaming service Peacock launches next year, NBCUniversal will find itself with an opportunity to rethink how advertising works freed of the constraints of the legacy linear TV world. The company's ad czar is joined by...
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NBCU's Linda Yaccarino on Peacock's Potential for Rethinking Ads
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