NCAA Threatens UCLA, USC With Nuclear Option Over Bill

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including NCAA President Mark Emmert threatening to bar California teams from participating in national championships if a proposed state law takes effect. The bill in question would force schools to allow athletes to sign endorsements, appear in ads and make money off their name and likeness, which is currently a violation of the NCAA's amateurism rules. Also discussed is a unique new $3 billion Olympic sponsorship signed by Coca-Cola and Mengniu Dairy Company, China's largest dairy manufacturer. Also talked about is Steph Curry's new Under Armour golf line, which he unveiled in China. Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Colin TiptonSee omnystudio.com/listener for privacy information.