NDA Meets: Paul Wright, Head of Uber Advertising UK

Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more He joined Uber six months ago to set up its advertising operations in London.The discussion explores how Uber is building its advertising business in the UK, part of the company's ambition to create a $1bn business in the next two years.We discuss the value of Uber's unique data, the ad formats proving most success across both its ride and Eats businesses, the role of retail media, and the role advertisers are playing in adding value to the Uber riders' user experience. The reception from every advertiser I've spoken to has been incredibly positive, mainly because of the clarity but also because a lot of the products we have our solus advertiser, so you don't need to compete with other brands within the experience," he says.