NDIS Providers Got Marketing WRONG — with Solomon Rokotavaga (Aligned Community Care)

15 years in the NDIS. Now head of marketing for one of its most data-driven providers. So why does Solomon say every provider's marketing is broken?CHAPTERS0:00 Welcome to Team with the Queen0:48 Why Solomon is the first guest2:00 From Fiji to 15 years in the NDIS4:30 Starting at DSA and working the front line6:30 The Criminal Justice Program years9:00 Black don't crack and the Venezuelan heritage detour10:50 Aligned Community Care and why they built their own CRM13:30 The data justification trap most NDIS providers fall into18:00 Elevate Youth Lab and the "Queen" origin story21:00 The headbands game (and the shark-head story)27:30 What's on Solomon's forehead?30:15 A word from our sponsor: Wholii30:50 Back to the game32:30 Why content in the NDIS sector is broken33:50 "Hey guys, my name is Solomon" – scroll40:15 Vincent Shian: 127 likes, under 100 connections43:45 Vulnerability is the strategy46:20 The hard question: ethics of marketing vulnerable people49:25 The Lamborghini-NDIS problem51:00 Gigi's celebrity question52:30 Inclusive influencing: the centre Solomon would build58:30 10 years from now, what will the sector say?1:00:50 The Marshall Islands ripple story1:02:00 Why community services are invisible onlineSPONSORWholii – NDIS compliance, without the chaos. Cuts admin, automates the manual stuff, keeps your team audit-ready. Book a free demo: https://wholii.com.au (ad read at 30:15)LinkedIn: https://www.linkedin.com/company/wholii/This conversation goes deep on what's broken with how the NDIS markets itself, and the small shifts that change everything. Solomon's 15-year origin story. Why Aligned built their own CRM. The post that got 127 likes with under 100 connections. The ethics of marketing vulnerable people. The kind of inclusive content centre Solomon would build if money was no object.There's also a headbands game. And a shark head. Stay for both.Solomon Rokotavaga is Head of Marketing & Community Engagement at Aligned Community Care, an NDIS provider specialising in complex mental health. Aligned Community Care is also a presenting sponsor of this episode.LinkedIn: https://www.linkedin.com/in/solomon-rokotavaga-26a466107/Website: https://alignedcommunitycare.com.auYouTube: https://www.youtube.com/@AlignedCommunityCareYosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab.LinkedIn: https://www.linkedin.com/in/yosmerys-aparicio-cuencas/Website: https://linktr.ee/Yosmerys@teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortightly.Team with the Queen is a Supporting Communities Australia production.#NDIS #ContentMarketing #SupportCoordinator