Neal Schaffer — Maximize Your Social Influence

Neal Schaffer is a recognized leader in helping businesses maximize their social presence. As a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant, Neal helps organizations through their digital transformation. Neal is the author of four social media books, including his latest book, The Age of Influence: The Power of Influencers to Elevate Your Brand. In this podcast episode, Neal shares his story on how he learned Chinese, making friends with internet strangers, and what social media has done to elevate his network and reputation. Key Takeaways: [1:55] How did Neal get into social media? [6:55] Social media has come a long way since 2008, but Neal's core message is to educate. We're now on our second decade of social media marketing. [11:25] Social media should be owned by the brand and not something that the brand outsources. [12:40] How does Neal balance social media for professional and personal use? [14:35] Where does Neal see social media going 10 years from now? [17:35] Neal discusses some of the downsides to social media. [21:25] How does someone claim they are a thought leader? [22:55] Neal has been able to make friends with internet strangers because of his social media presence and activity. [27:45] Connecting face-to-face is still a critical component. [31:15] When and why did Neal decide to learn Chinese? [34:25] When Neal lived in China and attended a political demonstration, people would ask him what democracy meant and what it was like to live in the U.S. [36:05] People don't forget. When you help them out in a time of need, they will remember that. [37:55] Neal had to learn how to sell in different cultures. Neal shares how that's prepared him for success. [44:45] Is social media vital for every type of brand? [52:00] What does Neal want his legacy to be? Mentioned in This Episode: Demandspring.com Nealschaffer.com Socialmediaexaminer.com The Age of Influence: The Power of Influencers to Elevate Your Brand, by Neal Schaffer