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EPISODE · Mar 27, 2026 · 15 MIN
Nearly $100B in Global Ad Growth at Risk If Energy Crisis Persists: WARC
from 1nessAgency Insights
Healthcare marketing leaders face a dual shock: global advertising growth worth nearly $100 billion hangs in the balance as energy constraints collide with web traffic that has fundamentally changed composition. Automated traffic now grows eight times faster than human traffic, rising 23.5% year-ove
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Nearly $100B in Global Ad Growth at Risk If Energy Crisis Persists: WARC
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