Nécessaire's Full Funnel Playbook

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when high ROAS is actually a warning sign, and why winning on Amazon starts with winning off it first. They also get into AMC lookalike audiences, how Nécessaire uses Prime Video and Fire TV for upper funnel, why sponsored product video is one of the most underused placements in search, and where AI fits and where it doesn't in day to day operations. Connect with Kris on Linkedin: https://www.linkedin.com/in/kris-torres-4a1366110/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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Nécessaire's Full Funnel Playbook

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This episode is 28 minutes long.

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This episode was published on August 11, 2026.

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