Ned Ehrbar on Earning Attention in the Age of Media Fragmentation

Rupert sits down with Ned Ehrbar, Director of Global Media Relations at Merck, to discuss moving from journalism into corporate communications, the power of personal storytelling, and how brands can earn attention in an increasingly fragmented media landscape. Ned Ehrbar is a communications leader who brings more than 15 years of journalism and media experience to corporate communications. A journalist, editor, writer and producer before moving into communications, he now leads global media relations at Merck, using his media perspective to shape corporate storytelling, prepare executives for the press and navigate the evolving relationship between brands, journalism and audiences.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.