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Neesken-Ashana Hohgräve | Wie bestehen Marken in der digitalen Welt? episode artwork

EPISODE · Apr 26, 2022 · 35 MIN

Neesken-Ashana Hohgräve | Wie bestehen Marken in der digitalen Welt?

from Design Perspectives · host German Design Council

Was brauchen Marken heute, um bestehen zu können? Die Digitalisierung und ihre Kanäle haben die gestalterische Markenführung in vielen Bereichen verändert. Marke reicht über Bereiche wie Logo, Farbe und Bildwelt weit hinaus, die früher immer konsistent sein mussten. Heute ist Marke viel anpassungsfähiger. Die renommierte Designerin Neesken-Ashana Hohgräve hat diese Veränderungen miterlebt und -gestaltet und erzählt uns, worauf es ankommt.

What this episode covers

Was brauchen Marken heute, um bestehen zu können? Die Digitalisierung und ihre Kanäle haben die gestalterische Markenführung in vielen Bereichen verändert. Marke reicht über Bereiche wie Logo, Farbe und Bildwelt weit hinaus, die früher immer konsistent sein mussten. Heute ist Marke viel anpassungsfähiger. Die renommierte Designerin Neesken-Ashana Hohgräve hat diese Veränderungen miterlebt und -gestaltet und erzählt uns, worauf es ankommt.

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Neesken-Ashana Hohgräve | Wie bestehen Marken in der digitalen Welt?

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Frequently Asked Questions

How long is this episode of Design Perspectives?

This episode is 35 minutes long.

When was this Design Perspectives episode published?

This episode was published on April 26, 2022.

What is this episode about?

Was brauchen Marken heute, um bestehen zu können? Die Digitalisierung und ihre Kanäle haben die gestalterische Markenführung in vielen Bereichen verändert. Marke reicht über Bereiche wie Logo, Farbe und Bildwelt weit hinaus, die früher immer...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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