[NEGÓCIO DE FAMÍLIA] MAGAZINE LUIZA: liderança feminina e legado (09/04/26)

from 60 Minutos · host Arthur Lessa

Neste episódio do quadro Negócio de Família, o administrador de empresas e professor na área de Gestão Estratégica, Vinícius Schambeck apresenta o case da Magazine Luiza, explorando a origem do negócio familiar e a força da gestão feminina na empresa, com foco no protagonismo de Luiza Helena Trajano na expansão, inovação e construção de um legado que valoriza pessoas e diversidade.

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