Negotiating Happiness Ep 76 - Art Zohrabian_ Measurable Marketing Systems_ AI_ Ads_ and Growth

In this practical, people-first episode of Negotiating Happiness, host Adriana is joined by Art Zohrabian, founder of Slyfox Digital, to talk about what it really looks like to integrate AI, automation, and modern marketing systems without losing the human side of the business. With 20+ years leading digital transformation across tech and e-commerce—including work with Earth Rangers, Zwilling Canada, and Providr—Art shares the lessons behind scaling Zwilling Canada’s online sales to $11M in two years, building high-performing teams, and creating marketing that’s actually measurable, plus a sneak peek at Slyfox’s upcoming AI + WordPress integration and what’s driving their move toward U.S. expansion. Who is Art? Art Zohrabian is the owner of Slyfox Digital, a full-service digital marketing agency helping businesses grow through strategic web design, SEO, paid advertising, social media, automation, and AI-powered marketing solutions. Art brings more than 20 years of experience in technology, digital strategy, e-commerce, project management, and business leadership. Throughout his career, he has led major digital transformation initiatives, managed multimillion-dollar technology portfolios, developed web and mobile platforms, overseen cloud infrastructure, and built high-performing digital teams for organizations including Earth Rangers, Zwilling Canada, and Providr. While leading Zwilling Canada’s e-commerce strategy, Art helped grow online sales to $11 million within two years, launched new marketplace and retail partnerships, and managed digital advertising campaigns that achieved returns of more than 15 to 1. His experience has given him a practical understanding of how technology, marketing, operations, and customer experience must work together to create meaningful business growth. Today, Art applies that expertise through Slyfox Digital, helping established businesses strengthen their online presence, generate qualified leads, and make smarter use of technology and AI. Under his leadership, Slyfox combines strategic thinking with hands-on execution to deliver marketing solutions that are measurable, practical, and aligned with each client’s broader business goals. Don’t worry if you can’t tune in live — you can always catch up later on SoundCloud or other platforms. So mark your calendars and join us for an inspiring conversation! Follow me on all streaming platforms or keep up with additional posts on Instagram and Facebook! 🎙️ 🎙️GUEST LINKS:🎙️ INSTAGRAM: www.instagram.com/slyfoxwebdesign/ FACEBOOK: www.facebook.com/SlyFoxMarketing/ LINKEDIN: www.linkedin.com/company/slyfoxmarketing X: www.twitter.com/SlyFoxWebDesign YOUTUBE: www.youtube.com/channel/UCSrYygOPcqtlQ1WNzo8as_A 🎙️HOST LINKS:🎙️ WEB: www.ontarioassistant.com FACEBOOK: www.facebook.com/ontarioassistant INSTAGRAM: www.instagram.com/assistant.ontario/ LINKEDIN: www.linkedin.com/in/ontarioassistant/United Public Radio & UFO Paranormal Radio www.uprntalkradio.comUnited Public Radio & UFO Paranormal Radio www.uprntalkradio.com