Negotiating Happiness Ep 77 - Alana Hurov_ Niagara 5000

In this bold, behind-the-scenes episode of Negotiating Happiness, host Adriana is joined by Alana Hurov, founder and CEO of Niagara 5000, to talk about what it really takes to build a luxury lifestyle experience from the ground up—and use it to elevate an entire region. Alana shares the mindset, strategy, and persistence required to turn a big idea into a two-day event that attracts global brands, tourism partners, and visitors from across Canada and the United States. Who is Alana? Alana Hurov is the founder and CEO of Niagara 5000, Canada’s supercar and luxury lifestyle experience. A former entertainment reporter and producer, Alana has combined her background in media, marketing and storytelling with her passion for Niagara to create an event that brings together world-class supercars, private aviation, marine experiences, fashion, hospitality, food and wine. Her vision is larger than producing a two-day event. Alana is working to position Niagara as an international luxury destination while creating economic opportunities for regional businesses and supporting causes close to her family. After her daughter Katherine was diagnosed with juvenile idiopathic arthritis at two years old and struggled to walk for approximately two years, Alana made supporting MacKids at McMaster Children’s Hospital a central pillar of Niagara 5000. With care from the hospital’s rheumatology team, Katherine is now a healthy, active child whose arthritis is in medicated remission. Don’t worry if you can’t tune in live — you can always catch up later on SoundCloud or other platforms. So mark your calendars and join us for an inspiring conversation! Follow me on all streaming platforms or keep up with additional posts on Instagram and Facebook! 🎙️ 🎙️GUEST LINKS:🎙️ INSTAGRAM: www.instagram.com/officialniagara5000/ INSTAGRAM - Niagara 5000: www.instagram.com/officialniagara5000/ LINKEDIN: www.linkedin.com/in/alanahurov WEB: www.niagara5000.ca 🎙️HOST LINKS:🎙️ WEB: www.ontarioassistant.com FACEBOOK: www.facebook.com/ontarioassistant INSTAGRAM: www.instagram.com/assistant.ontario/ LINKEDIN: www.linkedin.com/in/ontarioassistant/ United Public Radio & UFO Paranormal Radio www.uprntalkradio.com