EPISODE · Jul 3, 2026 · 6 MIN
Negotiating is a Skill
from Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. · host Gene Hoffman
Negotiation. Not the end‑of‑sale kind, not the “let me see what I can do” kind, and not the discount‑driven kind that erodes profitability. We’re talking about the negotiation that begins the moment the customer walks in. In specialty retail, negotiation isn’t a moment — it’s a process. It’s woven into discovery, value building, presenting options, and guiding the customer toward the right solution at the right value.
What this episode covers
Negotiation. Not the end‑of‑sale kind, not the “let me see what I can do” kind, and not the discount‑driven kind that erodes profitability. We’re talking about the negotiation that begins the moment the customer walks in. In specialty retail, negotiation isn’t a moment — it’s a process. It’s woven into discovery, value building, presenting options, and guiding the customer toward the right solution at the right value.
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Negotiating is a Skill
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