Negotiation Isn’t Discounting: Pricing Like a Real Business

In this episode of Grow Your Tutoring Business, Richard tackles a topic that can feel a little controversial in the tuition world: negotiation. If you’ve ever seen tutors compare their rates to plumbers, hairdressers, or other trades as a reason to “never budge”, this conversation is for you. Richard explains why that comparison is often a dead end — not because boundaries are wrong, but because tradespeople don’t actually price every job the same. They adjust based on urgency, complexity, timing, and what’s included… and tutors can learn a lot from that approach.You’ll hear why negotiation doesn’t have to mean discounting, how to reframe it as adjusting the level of service instead, and when it’s smart to stay firm on price. Richard also explores why daytime work with schools or agencies can be a sensible place to make allowances due to the reliability and stability it can bring — as long as you protect yourself with clear non-negotiables like minimum blocks, payment terms, and scope of work. If pricing conversations make you feel awkward or defensive, this episode will help you feel calmer, clearer, and more strategic.https://www.tutorswhothrive.com/20-workshop-pricing Hosted on Acast. See acast.com/privacy for more information.