EPISODE · Feb 18, 2026 · 12 MIN
Negotiation Secrets Every Retailer Must Know
from Retail101online · host Mark Lack
Send us Fan MailNegotiation is one of the most critical — and overlooked — skills in retail. From supplier contracts to promotional deals, the way you negotiate can make or break your margins, your relationships, and your reputation.In this episode of RETAIL101online, we explore the art of negotiation:Why preparation is 90% of success (BATNA, ZOPA, and more)How communication styles — passive, aggressive, or assertive — shape outcomesThe difference between win–lose and win–win strategiesCommon manipulative tactics to watch out forPractical steps for closing and following up on a dealIn our “Help Is On The Way” segment, I’ll share 5 actionable tips you can apply tomorrow to negotiate better in your store or buying office.Negotiation isn’t about winning at all costs. It’s about creating value, building trust, and making smart deals that last.🎧 Subscribe to Retail101online for more episodes on retail management, leadership, and practical skills to thrive in today’s market. #Retail101 #RetailManagement #Negotiation #Leadership #RetailPodcast #BuyerSkills #SupplierNegotiation #AssertiveCommunication #WinWinSupport the show
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Send us Fan Mail Negotiation is one of the most critical — and overlooked — skills in retail. From supplier contracts to promotional deals, the way you negotiate can make or break your margins, your relationships, and your reputation. In this episode of RETAIL101online, we explore the art of negotiation: Why preparation is 90% of success (BATNA, ZOPA, and more)How communication styles — passive, aggressive, or assertive — shape outcomesThe difference between win–lose and win–win strategiesCom...
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Negotiation Secrets Every Retailer Must Know
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