Neil McAdie: Keeping it Real, the Prolific British Weekend Warrior

Neil McAdie is a man who loves a journey. If it involves climbing, particularly adventurous climbing, even better. He has climbed everywhere, literally; Gogarth, Ben Nevis, Bolivia, Mt Blanc, first ascents of giant Himalayan mountains - he has crammed in a lifetime of quests. Neil shares stories of the places and characters he’s encountered along the way. Neil was the Sales Director of Equip between 2002 to 2020 and, armed with a strong work ethic and sound business acumen, he was part of the team that contributed to the continuing rise of the Rab brand. He gives insight in how to manage rapid growth whilst keeping the trust of authentic outdoor users.