Neo Makhele ka mokgwa wa botshelo wa MaAforika ba letseno le le mo magareng

Ogilvy and Mather South Africa group strategy director, Neo Makhele, presented the portion of the workshop on the attitudes and behaviours of the sub-Saharan middle class, and what they do to sustain their livelihoods, taking a closer look at their livelihood strategies, aspirations, shopping behaviour and relationship with brands, as well as what they did for entertainment and to relax.