Neon Cowboys Founder, Asia Hall, on Dealing with Knockoffs and Protecting Intellectual Property

On this episode of Tough Stuff, Founder of Neon Cowboys Asia Hall sits down with me for a compelling conversation all about the challenges of business ownership in the direct-to-consumer world — from protecting intellectual property to dealing with knock-offs to scaling with a small team. Asia also shared more about a few of her favorite projects, like working with celebrities including Kesha and Beyonce, which all came about thanks to Neon Cowboys’ one-of-a-kind light-integrated fashion accessories. Prepare to be inspired as she opens up about her passion for unique tech-based apparel while getting honest about the difficulties of meeting customer expectations. * * * * * * * * * * ⏱️ TIMESTAMPS [00:01:36] The origin story of Neon Cowboys [00:04:08] The struggles of fighting copycats and dupe culture [00:08:35] The plight of customer frustrations with the pre-order model of business [00:12:00] The process and struggles with getting patent protection [00:16:02] The pros and cons of working with Amazon as a fashion tech brand [00:16:55] How Neon Cowboys is working to expand their market presence [00:20:26] Overcoming challenges in the consumer goods industry * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Asia Hall ✦ Follow @asia.hall on Instagram Learn more about Neon Cowboys Follow @neoncowboys on Instagram Follow @neoncowboys on TikTok Follow Neon Cowboys on YouTube