NEOSA Sales & Marketing SIG: Capturing the Voice of the Customer - Ensuring your company is client-focused, February 24, 2010

Voice of the Customer (VOC) refers to the process a company uses to gather client needs and requirements. Done properly, VOC can provide a detailed set of customer wants and needs, prioritized to by relative importance and current alternatives. Capturing the voice of the customer is critical to software development, whether your company provides custom application development or offers a proprietary product. But it's equally important if your company offers web development solutions or provides IT services.But what are effective elements of a VOC program? How can your company ensure it's truly "hearing" what your clients are saying?Join us for an engaging, interactive session featuring VOC experts and local tech companies who've implemented successful VOC programs. To this: Join us for an engaging, interactive session and learn the value of a VOC program and how to implement a successful one at your business.Darrin W. Fleming is a Partner at Maark, llc, a Strategic and Interactive B2B Marketing firm. Fleming has worked with a variety of B2B firms to build and execute sound marketing strategies focused on business growth. His experience includes helping clients quantify the value of their solutions and build compelling business cases that specifically address client needs. His years of starting and managing consulting and professional services businesses at companies like Rockwell Automation allow him to bring a wide range of experiences and insights to his clients.