NEOSA Sales and Marketing SIG Meeting: Lead Generation, April 12, 2007

NEOSA Sales & Marketing SIG: Lead Generation' Even if you have the right product or service, connecting with the ultimate buyer can be a challenge. This program will review the importance of proper prospecting and cold calling. The significance of value-added selling will be emphasized in relationship to the interpersonal skills development of sales professionals. Gain practical advice for developing the individual abilities of sales professional to achieve your corporate goals. This is an excellent session for both sales professionals and sales managers. Speaker Bio: Bill Truax is President of TRUFIELD ENTERPRISES, Inc., a firm specializing in skill based training workshops for Managers, Sales Professionals, and Sales Managers. Along with workshop facilitation, Bill is involved in Consulting and Field Implementation. Bill and his wife, Sue, co-authored the book, The BLITZ CALL®, A System for Fear Free Prospecting and Making Cold Calls. They developed and conduct BLITZ CALL Workshops, Seminars, and Train the Trainer programs. Bill has spent literally thousands of hours in the field making cold calls with sales professionals to teach his BLITZ CALL System. His focus is in Sales Operations Consulting and skill based training, designed to enhance the skills, performance, and promotability of the people with whom he works. Bill frequently addresses classes at universities in Northern Ohio and he holds a degree in Marketing from Indiana University.