Nerds, Fun Dip & Stranger Things: Exploring 80s Candy Culture with Jason Liebig

Send us Fan MailEpisode 129What was your go-to candy in the 80s — and why do those flavors and wrappers still feel so nostalgic today?In this episode, Beth sits down with Jason Liebig, one of the country’s top nostalgia experts and the self-described Indiana Jones of snacks. Jason is a brand historian, packaging archivist, and behind-the-scenes consultant for hit shows like Stranger Things, Mad Men, The Goldbergs, and more.Together, they dig into the sweet, surprising world of 1980s candy — from iconic favorites like Nerds and Fun Dip to long-lost treats and the stories behind the wrappers.In this episode, you’ll hear:How Jason went from Marvel Comics to building the largest candy-packaging archive in the U.S.Why the 1980s were a groundbreaking decade for candy innovationHow real packaging helps make shows like Stranger Things feel so authenticThe wild evolution of Fun Dip, Pixy Stix, Big League Chew, and moreAn incredible story about a rare Kit Kat wrapper that survived World War IIWhether you grew up in the 80s or just love a good pop culture deep dive, this episode is packed with nostalgic fun and fascinating behind-the-scenes details.You ready? Let’s roam.Follow Jason on Instagram at: https://www.instagram.com/collectingcandy/More info on the blog. Get your free Field Notes Travel & Snack Journal by signing up for the newsletter.Connect with me on social: Facebook or Instagram.Like this episode? Share it in your stories and tag me @the_roaming_yetiLove the show? Leave a 5-star review, and let me know where you'd like us to roam next.Ready for more from The Roaming Yeti now? Visit our website.