Nespresso VertuoLine to Have Little Impact on the North American Coffee Pod Market

Nestlé recently launched a new coffee pod system called the Nespresso VertuoLine, capable of brewing an 8 ounce cup of coffee and a 4 ounce cup of espresso.  Nespresso is a distance second in the North American coffee pod market behind Green Mountain, makers of the Keurig machine. With the VertuoLine, Nestlé hopes to gain ground on Green Mountain however pricing and limited access to the coffee pods may prevent the success of the new machine in North America.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.