Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important'

In 1992, Laura Slatkin had no interest in home fragrance. She had spent 12 years building a successful career for herself working on Wall Street, where she met her husband. After they were married, her brother-in-law had an interior design business that was booming and was looking for partners to help him expand, when Slatkin and her husband signed on. Together, the three went on to create Slatkin & Co., which launched in Saks Fifth Avenue and was one of the first luxury home fragrance brands on the market. In 2005, Slatkin & Co. was acquired by Limited Brands, leaving Laura in a position to choose her own destiny. Saddled with a non-compete clause, she spent the next three years helping high-end designer brands develop fragrances on their own. These projects were successful for the most part, but Slatkin felt like there was a missing piece of the puzzle. It was with that notion that Nest Fragrances was born. Since its inception, the brand has expanded its offering of home fragrances and moved into new categories such as fine fragrance and, most recently, personal care. As the brand continues to grow, Slatkin hopes to turn her luxurious, yet approachable brand into an all-around lifestyle for her customers. On this week's episode of The Glossy Beauty Podcast, Glossy beauty editor Priya Rao sits down with Laura Slatkin, founder and executive chairman of Nest Fragrances, to talk about the brand's beginnings, its expansion into new categories and its plan to turn fragrances into a lifestyle.