Nestle's New Coffee Product in China

Nestle's plan to introduce a new coffee product made entirely of beans from the Pu'er region of China speaks to an often ignored layer of coffee differentiation - bean origin. Nestle has been investing in the region since the 80s, and their support of local has paid off with a unique coffee flavor. More importantly, by creating a coffee brand with local roots, Nestle will continue dominating the coffee market in China.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.