NetApp CMO: Stop Treating Marketing Like a Service Function | Gabie Boko

Gabie Boko joins Aon At The Top to discuss her journey from aspiring lawyer in Alaska to Chief Marketing Officer at NetApp, where she leads global marketing strategy for one of the world's most trusted intelligent data infrastructure companies. She reveals why she treats herself as a perpetual intern to the industry, how printing the wrong 800 number early in her career taught her that owning mistakes builds trust faster than perfecting performance, and the moment she realized marketing technology can't live on an island if it's going to drive real business value. Hosted on Acast. See acast.com/privacy for more information.