Netflix and Spotify Are Building Their Own Ad Tech Stacks

from The Streaming Tech Podcast with Fexingo: Netflix, Spotify, and Media Technology · host Fexingo

Why are Netflix and Spotify building their own advertising technology instead of licensing from Google or The Trade Desk? Lucas and Luna dig into the strategic logic—owning the ad server means owning the data, the margin, and the product roadmap. They look at Netflix's launch of its in-house ad server in 2025, Spotify's acquisition of Podsights and its ad studio tools, and what it means for the broader streaming landscape. Plus: how this mirrors what Amazon did years ago with its ad business. If today's tech conversation gave you something usable, the show stays ad-free thanks to listener support at buy me a coffee dot com slash fexingo. #Netflix #Spotify #AdTech #StreamingTech #DigitalAdvertising #InHouseAdServer #Podsights #Amazon #TheTradeDesk #CTVAdvertising #DataOwnership #ProgrammaticAdvertising #AdMonetization #MediaTechnology #BusinessStrategy #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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This episode is 11 minutes long.

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This episode was published on May 26, 2026.

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