Netflix Grows Revenue Amid Viewing Shifts | Business and Finance News

Netflix’s Q2 earnings soared to $12.6 billion, up 13% year-over-year, fueled by price hikes and a booming ad business projected to hit $3 billion this year. Executives remain bullish, citing global viewership nearing a billion and room for growth — even as U.S. TV share dips to 7.8% amid YouTube’s rise to 13.4%. While some investors fret over potential cancellations, Netflix counters with stronger engagement, tech-driven improvements, and live content as a sign-up magnet. They’re also expanding into video podcasts and other diversification plays — a familiar playbook after their 2022 subscriber slump. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/8e3907b150664857