Netflix setzt auf Deutschland – das ist Reed Hastings Kampfansage

from F.A.Z. Digitalwirtschaft · host Frankfurter Allgemeine Zeitung

Weltkriege, die berühmteste österreichische Kaiserin, Matthias Schweighöfer und mehr: Der amerikanische Unterhaltungskonzern Netflix möchte mit einer Vielzahl neuer lokal produzierte Inhalte deutschsprachige Zuschauer überzeugen oder bei der Stange halten. Zudem hat das Unternehmen eine neue Zentrale in Berlin. Was steckt dahinter? Welchen Plan verfolgt der inzwischen legendäre Gründer Reed Hastings damit? Und wie geht der härter werdende Konkurrenzkampf aus zwischen Netflix, Amazon, Apple und Disney, die allesamt mehr auf Eigenproduktionen setzen, um sich von den Wettbewerbern abzuheben?

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This episode was published on September 17, 2021.

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