Netflix vs Blockbuster Revisited - Binge

Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.

Episode metadata supplied by the publisher feed · Published May 14, 2019

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Netflix vs Blockbuster Revisited - Binge

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