Netflix, WB, MrBeast and the hidden battle for Attention Loop | IP

What if the real shift isn’t content… but who owns the story?In this conversation, Lara speaks with Renato Franchi (Transmedia & IP Strategy Lead) to unpack what’s really happening behind moves like the rumored Netflix + Warner Bros deal — and why it signals a much bigger transformation in media, marketing, and the creator economy.This isn’t just about streaming.It’s about IP ownership, audience control, and the future of storytelling as a business model.In this episode, we explore:- Why IP (intellectual property) is becoming the most valuable asset- How platforms like Netflix, Amazon (MGM), and Disney (Hulu) are reshaping media- What transmedia strategy actually means- Why marketing is turning into entertainment- The rise of creators as studios (MrBeast, YouTube, Fox Entertainment collaborations)- The role of iconic IPs like Marvel, DC, Star Wars, Harry Potter, and anime/manga franchises- Why owning attention is not enough anymore — you need to own the IP🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova*****************************************************Connect with us 👇🏻 🌐 Website: https://www.visionvoices.me/🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova📸 Instagram:  https://www.instagram.com/visionvoicespodcast/🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600🎧 Spotify:  https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZLThank you for tuning in!#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #ipstrategy #ip #contentstrategy #creatoreconomy #attentioneconomy #brandstorytelling #mediaindustry #digitalstrategy #futureofmarketing #youtubebusinessgrowthVisit website: www.visionvoices.me