Network Ten CEO Paul Anderson on marketers’ return to top-of-the-funnel TV strategies

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

Coming in hot off Network Ten’s Upfronts, Mi3’s Executive Editor Paul McIntyre talks to CEO Paul Anderson and Chief Content Officer Beverley McGarvey on marketers’ return to TV’s top-of-the-funnel brand credentials, fixing Ten’s 2020 first-quarter audiences and moving the market on from overnight ratings.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Oct 10, 2019

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Network Ten CEO Paul Anderson on marketers’ return to top-of-the-funnel TV strategies

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This episode was published on October 10, 2019.

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