Networking Matters, with Lisa Sweeney

Making a difference, values driven and entrepreneurial just about sums up what most of us want in our professional lives. Lisa Sweeney took things one step further when she purchased Business in Heels with her friend Jo Plummer. The duo’s business now has over 100,000 member across forty locations, and they’re well on the way to achieving their goal of creating a global network of businesswomen and entrepreneurs. What does that mean for Indie authors? A built-in support network, for starters, and then there is all that expertise to tap into, along with opportunities to make new friends, forge new business relationship and..err..the chance to learn how to network. So why did I hate my experience at a Business in Heels networking event? Because I’m bad at it. If the key to personal and professional growth is discomfort then this is where I need to be. As Lisa says, it’s a mindset shift, moving from hiding in our attics to success through collaboration, marketing and trade. Her advice; think big, get a strategy in place and organise your marketing. Oh, and it’s not about me, it’s about the other person. Being a writer is easy, being an expert, or touting your wares, is a lot harder, and having a network of women to support, encourage and yep, sometimes push a little, can only be a good thing. Women entrepreneurs are growing in and out of the corporate world and more women are starting their own businesses. It makes sense to help each other along the way. So it’s time to get out of our attics and – my worst nightmare – network five to seven times a week. You can find out how here.