Neue Narrative finden: Ein Revolutions-Hack von Thomas Br...

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Wie motiviert man Menschen dazu, einen Beitrag zu einer großen Transformation – zum Beispiel der Klimawende – zu leisten? Thomas Brudermann ist Psychologe und Nachhaltigkeitsforscher an der Universität Graz, Autor des Buches "Die Kunst der Ausrede" und Gast in der aktuellen Machtmanöver-Episode. Große Veränderungen brauchen positive Gefühle und übergeordnete Erzählungen, die den Sinn dahinter erklären, sagt er. Wollen wir Menschen zu Verhaltensänderungen motivieren, kann in der Kommunikation das Konzept des Tauschs hilfreich sein. Denn Menschen sind viel eher zu einem Tausch bereit als dazu, auf etwas zu verzichten. Abonniere auch den "Machtmanöver"-Newsletter auf https://machtmanoever.net/

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How long is this episode of Macht-Manöver - So gelingt Wandel?

This episode is 13 minutes long.

When was this Macht-Manöver - So gelingt Wandel episode published?

This episode was published on March 25, 2024.

What is this episode about?

Wie motiviert man Menschen dazu, einen Beitrag zu einer großen Transformation – zum Beispiel der Klimawende – zu leisten? Thomas Brudermann ist Psychologe und Nachhaltigkeitsforscher an der Universität Graz, Autor des Buches "Die Kunst der Ausrede"...

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