Neuromarketing : A Method of Marketing Research - Marketing Insights Podcast Series

Tracking eye movements while watching a movie trailer? Using EEG to detect a person’s emotional responses to a brand or product? Seem like the stuff of science fiction?! It’s not. These are real, exciting, innovative examples of of a type of market research called “Neuromarketing”. What is “neuromarketing”? How and why is it used? What are some common methods or techniques used? Lean in to learn more from Dr. George Deitz (University of Memphis) and Dr. Shane Hunt (Arkansas State University) in this edition of the Marketing Insights podcast series!