Neuromarketing alberghiero

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

La teoria dei tre cervelli di MacLean suggerisce che il cervello umano è composto da tre parti evolutivamente distinte: il cervello rettiliano (responsabile delle funzioni basiche e istintive), il sistema limbico (gestisce le emozioni e la memoria) e la neocorteccia (responsabile del pensiero razionale e delle capacità cognitive superiori). Questa suddivisione sarà lo spunto della puntata 278 del podcast Ospitalità 4.0 in cui si parlerà di neuromarketing alberghiero e di messaggi pensati per convincere il futuro ospite.

Episode metadata supplied by the publisher feed · Published Aug 2, 2024

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