Neuromarketing Expert: THIS is what Brands Do to Make You Spend More

You have made your decisions six seconds before you are conscious of it.The most effective marketing influences your subconscious processes shaping your decisions before you even realise it.In this episode, Dr Gemma Calvert, Professor of Consumer Neuroscience in Nanyang Business School at Nanyang Technological University, unpacks the science behind neuromarketing and how it affects our decisions. Certain colours, font choices and even music are designed to influence your decision making process, making you more inclined to make a purchase.In this episode, we explore:🟦 How your subconscious drives most buying decisions🟦 Why scarcity increases perceived value and demand🟦 How sensory cues shape consumer perception🟦 AI personalising shopping experiences🟦 How social media fuels impulsive behaviour🟦 Awareness leading to smarter purchasesThis episode sheds light on the psychology behind marketing and how you can make smarter financial choices so you don't fall prey to marketing tricks.