Neuromarketing Expert: Why Even Your Most Motivated Customers Are Bailing (and What To Do About It)

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence. Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Dogs, low effort, and principles of influence 0:10:19 Friction and the Persuasion Slide framework 0:20:31 How to use AI to get a leg up in your business 0:30:20 Improve emotional decisions and communication 0:42:39 Reducing friction, the IKEA effect, and Hook Model 0:47:02 The  democratization of neuromarketing tools From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Friction, Brainfluence, and The Persuasion Slide. Listen to Roger's podcast Brainfluence. Here's the AI Eye Tracking Simulator Roger mentions. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.