Neuromarketing – så funkar det!

Hur kan vi använda kunskap om hjärnan för att bättre tränga igenom bruset och faktiskt påverka människor med vår kommunikation? I det här avsnittet samtalar Malin Ingevall med Erik Modig, doktor i ekonomi och forskare vid Handelshögskolan i Stockholm, om vad neuromarketing är och hur vi kan använda oss av det.

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This episode is 46 minutes long.

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This episode was published on October 26, 2018.

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