Neuroscience Hacks for Unforgettable Events with Lisa Schulteis

Lisa Schulteis — founder of ElectraLime Marketing and executive director of the Northwest Event Show — joins BEATS WORKING hosts Alysse Bryson and Libby Sundgren for an insightful look behind the curtain of strategic event planning. Drawing from her background in neuropsychology, Lisa shares science-backed strategies to boost attendee engagement, memory retention, and belonging, whether events are live, virtual, or hybrid. Discover practical techniques, the power of surprise, the importance of thoughtful space design, and why taking care of yourself matters most in the high-stress world of events. Timestamps:  [00:00] - Lisa Schulteis on creating inclusive events [02:25] - Neuropsychology in event design: Start with the brain, not the agenda [05:43] - Alleviating attendee mental load: The power of the welcome experience [09:33] - Tactile and multisensory activities for memorable events [13:26] - Hybrid events: Serving two audiences with intentional engagement [20:04] - Producer & attendee neuroscience hacks for better retention [30:03] - It Ain’t Bragging if It’s True: The evolution and future of the Northwest Event Show [38:39] - Surprises, mocktails, and meeting attendees where they are [42:45] - Lisa’s #1 advice for newcomers to the events industry Resources & Links: -Lisa Schulteis: LinkedIn  -ElectraLime Marketing -Design Smarter Events: Book Lisa to Speak -Northwest Event Show -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at [email protected].  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.