Neutrogena's new angle on skincare: 90s nostalgia

What this episode covers

If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 36 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 1, 2025.

What is this episode about?

If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex...

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