Never outsourced

If something is truly core to your business, why would you hand it to someone else? In this episode, Allon Raiz explains why outsourcing a core competency is a contradiction in terms. Real core competencies aren’t just differentiators – they are machines that continuously produce differentiation. And those machines must live inside your business. From Apple’s design philosophy to the hidden value buyers look for when acquiring a company, this conversation unpacks why control, institutional knowledge and technical depth are critical to building a business that can evolve, compete and ultimately scale.