Never Seen Before: Building a Brand through Women's Football in Poland | Amanda Moura Pietrzak

Women's football is NOT the same as men's football...and that's not a problem. It's an opportunity.In Episode 62 of the Because Football Podcast, we’re joined by Amanda Moura Pietrzak, COO of Legia Ladies in Warsaw, Poland.Amanda has had a career as a professional footballer in Brazil and Poland, as well as a distinguished university career in the United States. She began playing football (or "futebol" as it's called in her native Brazil) at a young age on a team of boys. Her experiences on the pitch have driven her to pivot to the boardroom, where she now operates as COO of Legia Ladies, a women's football club supported, but uniquely different from, Legia Warsaw, Poland's most successful men's club.In this episode, Amanda talks about how culture and pathways have changed in women's football in Brazil, the challenges and opportunities she faced playing college soccer in the USA, and what motivates her to make an impact on women's football as a leader off the pitch.We talk about the difficult financial realities of women's football in Poland, but also the upside for brands who want to make authentic connections with a new, fresh generation of soccer fans who will have a lasting impact on Polish culture. Her project with Legia Ladies aims to go beyond football to be a lifestyle brand and appeal to a women and men in Poland who have traditionally been excluded from the football culture.Amanda's enthusiasm, optimism, and energy make for an excellent episode. We hope you enjoy it! Connect with Amanda HERE:https://www.linkedin.com/in/amanda-moura-pietrzak-/https://www.instagram.com/amanda.moura.pietrzak/https://www.instagram.com/legialadies/Learn more about Because Football:https://www.youtube.com/@BecauseFootball_https://www.linkedin.com/in/baggaleyandrew/https://www.instagram.com/becausefootball_/https://www.linkedin.com/company/because-football-media/